Top 5 Internet Marketing Tips for Plumbers Success Online

30May 2019

If you are looking to increase your traffic for your plumbing business earnings online these top 5 internet marketing tips will guide you in the right direction.

Are you hoping to maximize your plumbing business' traffic through use of a website? If so, you're not alone. The internet age is here and thousands of businesses are jumping on board every day. If you are looking to join the “in” crowd, you've come to the right place. Here we will take a look at some valuable internet tips for getting started in marketing your business online.

Internet marketing is about staying up to date and looking for new ways to market your service. If you do not follow trends you will not attract customers and they will doubt you. You should always be up-to-date and follow trends, or try starting trends yourself.
internet marketing tips for plumbers online

Internet Marketing Tips and Advantages List

1. Create a Mobile Optimized Website and Keep it Updated

mobile optimized website designHaving a website should be your first step when establishing a business but is often overlooked for many small businesses like plumbers.

Having a website is recommended as it gives your customers a good background to your business and should show key items like contact information and opening hours. You can and should show this information also on your social media but social media serves a separate purpose online.

Having a website will be a bigger cost than social media but you should consider a website as a long term investment for your business as it will serve your business 24/7 for a few years before it will need to be replaced.

Your website should be mobile optimized as so many customers now use smartphones and tablets to access your information. If it is not mobile optimized like many older sites it will not show up correctly and you may lose that business.

2. Use Video and Images in your Content

You can present your product more efficiently by adding pictures or videos to your content. You can use images from the internet as long as you have the rights to use these. If you search in Google for an image you can select to filter the images to creative commons license images. Select – Tools – Labelled for Reuse as follows:

free use online images

An easy source of video and content for your social media is to film yourself using the product or delivering the service and commenting on its advantages.

Demonstrate all the features of the product or service. You should look natural and sincere in your videos and pictures. The goal is to show how the product or service has helped your customers previously and can help your potential future customers. You can also embed videos to your website blogs from YouTube with embed feature built into YouTube.

3. Leverage the Power of Social Media to Grow Your Brand

Create a Facebook page for your plumbing business or brand, which can help get the word out on your company. Try to friend as many people as possible, as their friends will be able to view and access your page as well. Keep your page as neat as possible, highlighting the services and advantages that you provide to your customer. Include your opening hours and business service contact information.
social media marketing services for plumbers

4. Give Your Customers All the Information They Need

Directly under the image of a product on your site, include a description that details the different benefits and functions. This description should be no more than 3 sentences long and could be in sentence or bullet point form. This will give your customers a clear snapshot of the product they are about to purchase.

To effectively make money online marketing anything on the Internet, show your potential customers exactly what value your product offers them. Don't assume that your product's value is obvious or self-explanatory.

establishing trust online

People don't usually have any reason to put a lot of thought or effort into making themselves interested in your product — it's your job to show them why they should be interested. Be specific and believable and present the benefits of your product to people right up front to catch their attention.

5. Deliver Good Unbiased Content

Be as detailed as possible with your online internet marketing of a product or service. Studies show that large percentages of the population need profuse explanations about the benefits of the products they are thinking of buying in order to be persuaded.

If customers genuinely believe the marketing, they will be much more willing to buy the product. Researchers have found that many people will trust a website with several paragraphs of information about a product over a website that is very succinct when describing products or services.

Partner up to gain readership. Having other well established websites and blogs link to yours is a simple way to get more consumers to see you. These readers are already part of the online world, and if you have content they are interested in, expect them to stick around.

Partnering with other blogs offers other advantages as well, such as sharing in mutual profits.

Internet Marketing Disadvantages to Understand

There is massive leverage in using the power of these internet marketing tips for marketing a plumbing business online or any other business campaign but it is a double edged sword you need to be aware of.

If you are running paid ads like Google or Facebook ads in particular, you need to ensure that you are restricting your marketing area to only the area that you can service. Otherwise you can be paying a fortune for traffic that you will never benefit from.

When reviewing a product you should always include both advantages and disadvantages to the product itself. Sometimes a review that is only positive will send the wrong impression and make it look like you are not being truthful. It's also good to compare two products that are similar and list the good with the bad.

When discussing a product or service, be sure to state its advantages and disadvantages. Readers are more likely to trust an objective review that touches on the highlights and low points rather than a biased review that only praises a product or service. Also, do not undersell a product or services abilities, but do not oversell them and promise things that can't be delivered.

traffic growth online

Online Marketing Benefits

Getting involved in online platforms like social media or forums and talking up your website can contribute significant benefits to an internet marketing plan and gain you free plumbing advertising sites for your business.

Do not be pushy or single-minded when you do this; contribute to forums that relate to your website's focus and your own interests. If you can forge connections with potential customers that are interested in what you provide they will more than likely come to your site.

When it comes to internet marketing advice there’s a lot to learn, but at least you should have an idea how to grow a plumbing business, what to do and where to begin with the internet marketing of your site. Regardless, you can always come back to this the internet marketing center list if you forget something.

Internet marketing is a valuable tool, and more businesses are deciding to take advantage of it every day. In this article, we have presented you with some important internet marketing tips for marketing online that can get your business on the road to a successful digital marketing campaign. Follow these internet marketing tips, and you are sure to gain exposure and increase profits, too.

We’ve helped a whole range of plumber's succeed online and understand how to help you optimize your marketing process to grow your plumbing business. If you need a hand don't hesitate to contact us and we would be more than happy to help assist you.

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